- General Enquiries line 1; 01952
288346 (with answer phone facility)
- General Enquiries line 2;
01952 288345
- Fax; 01952
288347
- Technical Support line 1;
01952 288349
- Technical Support line 2;
01952 288348

Successful internet marketing and web
site promotion depends on
a number of variables, and creating a web site to take
account of successful marketing requirements is a science in
its self. Two of the first things to recognise when
creating & promoting a professional web site, is that
the web site will fail if potential visitors cannot find it, & visitors
who do find it will usually not wait for large graphics &
animation files to load.
Web site promotion is essential to the
success of all web sites, simply
because people cannot visit a web site which they do not
know about or cannot find.
A good web site needs to be easy to
find, fast loading & simple to use & new web sites need to be
designed with these requirements in mind. The foundations
for a successful web site need to be built constructed during the design, creation & SEO
(Search Engine Optimisation) process.
Additionally; web site promotion
includes designing your web site to be
"search engine friendly" in that the major search engines
need to be able to find, index & rank the web site (often
according to perceived popularity). This process is usually
handled automatically by programs (called robots), which
trawl the internet on behalf of the search engines in
pursuit of new & modified sites.
However, this means that web sites
should be "robot friendly", and also require an additional
program file to be present (often named robot.txt) which
tell the search engine robots how to handle your site.
With the above in place, the major
search engines need to be made aware of the new site. This
can be achieved in a number of ways
-
The search engines can be left to
find your new site via links from other sites. This is
also known as the breadcrumb approach & is
NOT RECOMMENDED because everything is left to chance & the
Search engines may not correctly list your web site.
-
You can use a Search Engine
submission tool which supposedly submits your web site
to the major search engines on your behalf. This is also
known as the lazy approach & is
NOT RECOMMENDED because
many search engines consider this submission technique
to be a form of spamming & many will actually blacklist
your site; thus effectively killing it before you have
even started.
-
Make individual, targeted
submissions to the major search engines and then monitor
their success, whilst taking into account the wide
variety of variables which come into play during both
this & the ranking process & "tweak the site" as
appropriate. This is obviously more time consuming, but
when correctly applied; THIS
TECHNIQUE WORKS and
although your site may not appear in Google or the other
major search engines for some time, when it does appear
it will rank highly & its position will be stable. This
is also the reason that we provide ongoing support,
because we will monitor your sites ranking & position &
continue to advise & tweak the site accordingly.
It is for the above reasons that we
continue to support and promote clients web sites, but the promotion /
marketing service does not end there. We will also arrange
for your site to be listed (linked to) from other relevant
sites. Although many search engines will see this as a vote
of confidence in your site there are many pitfalls which
Genner (Web Site) Construction will "steer you around".
We also provide a free web site linking
/ link exchange program whereby we can provide links to your
web site in our listings of
UK
web sites,
Midland web sites,
Telford
web sites and on our online
UK
Shops &
UK shopping
site;
sellthings.net.
Obviously; the above forms only the
basics of web site marketing & web site promotion (we also create
& optimise invisible elements of your web site such as meta
tags).
Genner (Web Site) Construction provides
the above at no extra cost. We have the experience &
expertise to do the hard work for you. We keep up to date
with the latest issues & developments and we even advise
on & implement keyword selection and placement and
understand the pitfalls.
We not only create your web site, we effectively "hold
your hand" through and beyond the entire web site design, web site
creation & web site promotion process, even after your web site is
running and receiving traffic / attracting and impressing potential
customers.

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