Welcome to the Website Marketing Page of Genner (Website) Construction

Commercial Web Site PromotionLocal Web Site MarketingBusiness Web Site Promotion

Birmingham Website Marketing        Cannock Website Marketing        Coventry Website Marketing        Dudley Website Marketing 

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Successful internet marketing and website promotion depends on a number of variables, and creating a website to take account of successful marketing requirements is a science in its self. Two of the first things to recognise when creating & promoting a professional website, is that the website will fail if potential visitors cannot find it, & visitors who do find it will usually not wait for large graphics & animation files to load.

website promotion is essential to the success of all websites, simply because people cannot visit a website which they do not know about or cannot find.

A good website needs to be easy to find, fast loading & simple to use & new websites need to be designed with these requirements in mind. The foundations for a successful website need to be built constructed during the design, creation & SEO (Search Engine Optimisation) process.

Additionally; website promotion includes designing your website to be "search engine friendly" in that the major search engines need to be able to find, index & rank the website (often according to perceived popularity). This process is usually handled automatically by programs (called robots), which trawl the internet on behalf of the search engines in pursuit of new & modified sites.

However, this means that websites should be "robot friendly", and also require an additional program file to be present (often named robot.txt) which tell the search engine robots how to handle your site.

With the above in place, the major search engines need to be made aware of the new site. This can be achieved in a number of ways

  1. The search engines can be left to find your new site via links from other websites. This is also known as the breadcrumb approach & is NOT RECOMMENDED because everything is left to chance & the Search engines may not correctly list your website.

  2. You can use a Search Engine submission tool which supposedly submits your website to the major search engines on your behalf. This is also known as the lazy approach & is NOT RECOMMENDED because many search engines consider this submission technique to be a form of spamming & many will actually blacklist your site; thus effectively killing it before you have even started.

  3. Make individual, targeted submissions to the major search engines and then monitor their success, whilst taking into account the wide variety of variables which come into play during both this & the ranking process & "tweak the site" as appropriate. This is obviously more time consuming, but when correctly applied; THIS TECHNIQUE WORKS and although your site may not appear in Google or the other major search engines for some time, when it does appear it will rank highly & its position will be stable. This is also the reason that we provide ongoing support, because we will monitor your sites ranking & position & continue to advise & tweak the site accordingly.

It is for the above reasons that we continue to support and promote clients websites, but the promotion / marketing service does not end there. We will also arrange for your site to be listed (linked to) from other relevant sites. Although many search engines will see this as a vote of confidence in your site there are many pitfalls which Genner (website) Construction will "steer you around".

We also provide a free website linking / link exchange program whereby we can provide links to your website in our listings of UK websites, Midland websites, Telford websites and on our online UK Shops & UK shopping site; sellthings.net.

Obviously; the above forms only the basics of website marketing & website promotion (we also create & optimise invisible elements of your website such as meta tags).

Genner (website) Construction provides the above at no extra cost. We have the experience & expertise to do the hard work for you. We keep up to date with the latest issues & developments and we even advise on & implement keyword selection and placement and understand the pitfalls.

We not only create your website, we effectively "hold your hand" through and beyond the entire website design, website creation & website promotion process, even after your website is running and receiving traffic / attracting and impressing potential customers.

 

Professional Website PromotionLocal Website MarketingBusiness Website Promotion

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