Welcome to the Website Marketing
Page of
Genner (Website) Construction
Birmingham Website Marketing
Cannock Website Marketing
Coventry Website Marketing
Dudley Website Marketing
Kidderminster
Website Marketing Sandwell
Website Marketing Shrewsbury
Website Marketing Solihull
Website Marketing
Stafford Website Marketing Stoke
on Trent Website Marketing Telford
Website Marketing
Walsall Website Marketing Wolverhampton
Website Marketing
Successful internet marketing and
website promotion depends on
a number of variables, and creating a website to take
account of successful marketing requirements is a science in
its self. Two of the first things to recognise when
creating & promoting a professional website, is that
the website will fail if potential visitors cannot find it, & visitors
who do find it will usually not wait for large graphics &
animation files to load.
website promotion is essential to the
success of all websites, simply
because people cannot visit a website which they do not
know about or cannot find.
A good
website needs to be easy to
find, fast loading & simple to use & new websites need to be
designed with these requirements in mind. The foundations
for a successful website need to be built constructed during the design, creation & SEO
(Search Engine Optimisation) process.
Additionally;
website promotion
includes designing your website to be
"search engine friendly" in that the major search engines
need to be able to find, index & rank the website (often
according to perceived popularity). This process is usually
handled automatically by programs (called robots), which
trawl the internet on behalf of the search engines in
pursuit of new & modified sites.
However, this means that
websites
should be "robot friendly", and also require an additional
program file to be present (often named robot.txt) which
tell the search engine robots how to handle your site.
With the above in place, the major
search engines need to be made aware of the new site. This
can be achieved in a number of ways
-
The search engines can be left to
find your new site via links from other websites. This is
also known as the breadcrumb approach & is
NOT RECOMMENDED because everything is left to chance & the
Search engines may not correctly list your website.
-
You can use a Search Engine
submission tool which supposedly submits your website
to the major search engines on your behalf. This is also
known as the lazy approach & is
NOT RECOMMENDED because
many search engines consider this submission technique
to be a form of spamming & many will actually blacklist
your site; thus effectively killing it before you have
even started.
-
Make individual, targeted
submissions to the major search engines and then monitor
their success, whilst taking into account the wide
variety of variables which come into play during both
this & the ranking process & "tweak the site" as
appropriate. This is obviously more time consuming, but
when correctly applied; THIS
TECHNIQUE WORKS and
although your site may not appear in Google or the other
major search engines for some time, when it does appear
it will rank highly & its position will be stable. This
is also the reason that we provide ongoing support,
because we will monitor your sites ranking & position &
continue to advise & tweak the site accordingly.
It is for the above reasons that we
continue to support and promote clients websites, but the promotion /
marketing service does not end there. We will also arrange
for your site to be listed (linked to) from other relevant
sites. Although many search engines will see this as a vote
of confidence in your site there are many pitfalls which
Genner (website) Construction will "steer you around".
We also provide a free
website linking
/ link exchange program whereby we can provide links to your
website in our listings of
UK
websites,
Midland websites,
Telford
websites and on our online
UK
Shops &
UK shopping
site;
sellthings.net.
Obviously; the above forms only the
basics of website marketing & website promotion (we also create
& optimise invisible elements of your website such as meta
tags).
Genner (website) Construction provides
the above at no extra cost. We have the experience &
expertise to do the hard work for you. We keep up to date
with the latest issues & developments and we even advise
on & implement keyword selection and placement and
understand the pitfalls.
We not only create your
website, we effectively "hold
your hand" through and beyond the entire website design,
website
creation & website promotion process, even after your
website is
running and receiving traffic / attracting and impressing potential
customers.
Midlands Website
Design Services
Birmingham Website Design
Cannock Website Design
Coventry Website Design
Dudley Website Design
Kidderminster Website Design Sandwell
Website Design
Shrewsbury Website Design
Solihull Website Design
Stafford Website
Design
Stoke on
Trent Website Design Telford
Website Design Walsall Website
Design
Wolverhampton Website Design
|
Full Members of Shropshire Chamber of
Commerce & Enterprise
